Bright Automotive of Indiana is set to turn Rocky Mountain Institute’s lightweight, hyper-efficient vehicle concept into reality.
The start-up, which launched out of RMI in 2008, is unveiling the IDEA–a 100 mpg equivalent plug-in hybrid concept vehicle–in Washington DC. Bright expects to produce 50,000 IDEAs a year, by 2012 and to create over 5,000 jobs by 2013. For more details go to Rocky Mountain Institute and Bright Automotive.
The best news since the Prius.