Tag Archives: Sustainability

What’s Good for America is Good for GM

Dwight D. Eisenhower c1952 Copyright by Fabian Bachrach.

In 1953 President Eisenhower nominated Charles Wilson to be his Secretary of Defense. Wilson, then the President of General Motors, had overseen GM’s war production during World War II. During his confirmation hearings he was asked if he could make a decision that was bad for GM. His response is remembered as a classic example of arrogance – “What’s good for GM is good for America.”

However, that’s not exactly what he said.

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Apple, Google, IBM – the way forward

Apple HQ, in Cupertino

Apple HQ, Cupertino, California

Back in 1965, IBM CEO Thomas J. Watson, Jr, wrote, in IBM’s Basic Beliefs & Principles,

“We accept our responsibilities as a corporate citizen in community, national, and world affairs; we serve our interests best when we serve the public interest…. We want to be at the forefront of those companies which are working to make the world a better place.”

Today, IBM says “Sustainability is no longer an option. Sustainability is an imperative.” IBM is focused on making data centers and supply chains more efficient, and providing their customers with tools to become less unsustainable (IBM green blog). The European Commission awarded IBM for energy efficiency at 27 data centers (IBM Press Release).

However, it looks to me that Google and Apple are one or two steps ahead of IBM. Google has invested $915 Million in solar arrays, which should be 1.0 to 1.5 MW. Apple is putting a 5MW solar array on the roof of it’s headquarters in Cupertino, pictured above, and described here on Treehugger and here on 9to5mac. Apple is also using solar and biofuel to power it’s new data center in South Carolina (article in Renewable Energy World). Essentially:

  • A 100-acre, 20 megawatt (MW) solar array, supplying 42 million kWh of energy each year.
  • A 5 MW biogas system to come online later this year, providing another 40 million kWh of 24×7 baseload renewable energy annually. Apple claims this will be the largest non-utility-owned fuel cell installation in the US.
  • Combined, that’s 82 million kWh/year of onsite renewable energy generation at the facility.

For more details, see the 2012 Apple Facilities Report.

Apple’s building may be a derivative design of the Widex headquarters, in Allerød, Denmark, described on Widex home page,  here. The Widex building is a ring that surrounds a large atrium courtyard to be planted with grass, flowers and trees and is according to Widex,”designed to be both pleasant to look at and be in…. and environmentally friendly

Heat for the building will be supplied by a geothermal system, where groundwater is used like a heat reservoir; excess heat in summer can be stored and used when needed during winter. Our ambition is to reduce energy consumption by 75 percent compared to traditional technology.

Apple, Google, and IBM report high profits. Their stock prices are also high, perhaps demonstrating the correlation between doing well and doing good.

Reality, Pseudo-Reality, and China

Does Freedom of Speech imply the responsibility to speak honestly – even when what is not what people want to hear?  John Ehrenfeld, on his blog, in discussing the US Presidential Campaign, noted (here),

“[M]y concerns and consternation at the virtually complete absence of truth from [a GOP debate in New hampshire]. Not only was the truth gone, but the participants appeared almost gleeful about speaking freed from the constraints that truth-telling creates…. I recall an interview with Eric Fehrnstrom, Mitt Romney’s campaign manager, who said, in response to a question about the untruths being uttered by Romney, that this was none of his concern; it was up to the media to provide the facts.”

I addressed this in a wry manner with “Ridin’ the Magic Carpet” on XB Cold Fingers.

Richard Seireeni, on the Chelsea Green site (here), suggests that our biggest challenges, perhaps threats, come from outsoucing manufacturing of American branded consumer goods to China.

And in the New York Times, Paul Krugman explains how America is not a corporation (here).

For one thing, there’s no simple bottom line. For another, the economy is vastly more complex than even the largest private company.

Most relevant…, however, is … giant corporations sell the great bulk of what they produce to other people, not to their own employees — whereas even small countries sell most of what they produce to themselves, and big countries like America are overwhelmingly their own main customers.

Yes, there’s a global economy. But six out of seven American workers are employed in service industries, which are largely insulated from international competition, and even our manufacturers sell much of their production to the domestic market.

And the fact that we mostly sell to ourselves makes an enormous difference when you think about policy.

Consider what happens when a business engages in ruthless cost-cutting. From the point of view of the firm’s owners (though not its workers), the more costs that are cut, the better. Any dollars taken off the cost side of the balance sheet are added to the bottom line.

But the story is very different when a government slashes spending in the face of a depressed economy. Look at Greece, Spain, and Ireland, all of which have adopted harsh austerity policies. In each case, unemployment soared, because cuts in government spending mainly hit domestic producers. And, in each case, the reduction in budget deficits was much less than expected, because tax receipts fell as output and employment collapsed.

Ehrenfeld, observing the irony in a GOP Debate on the day of Vaclav Havel’s death, wrote about truth;

Havel’s signature accomplishment [was] pointing out that people have to live in truth or lose their freedom…

Truth, as Havel says, is essential to our existence as a free people at all times, but perhaps even more now as we become ever more aware of the complexity of the world we live in. Ideologies are the epitome of denial of the interconnectedness of this world, where ties grow more in number and strength everyday. Actions here have effect in places and times we do not expect or ignore. Are we really going to bomb away the so-called threat of Iranian nuclear weapons with no other consequences? Will freeing the market from all government oversight and restraints create wealth for everybody when the results of the last few decades show us the exact opposite? Ideologies, either from the left or right, are all dangerous, but our two-party system and the means their leaders communicate with us pushes themes into ideological positions frequently compressed into tiny sound bites or political ads….

There are many, many truths out there that are getting clobbered. If any of these men (no women left) are elected, they will be expected to act in accordance to these statements, ignoring what they find. Obama was faced with a financial crisis and its fallout on the economy as he moved in. He certainly was not the creator of these problems. It is interesting and ironic that the name Bush, on whose watch these problems started to arise, has been barely mentioned during this campaign, and not at all during these recent “debates.” I continue to put quotes around this word as real debates require some depth in discussing issues and solutions. Truthfulness would require putting the current messes into context, a least attempting to do so. I admit that would be difficult because the big messes are all a result of our failures to recognize complexity and act accordingly.

Richard Seireeni on the Chelsea Green site (here) wrote:

In the run up to the Republican Convention, we’ve heard everything and nothing. We’ve heard Newt, Mitt and Ron go on about issues that have little if any impact on jobs and national security, but not a single word about the real reason we have massive and permanent unemployment….In 2010, we imported 364 billion dollars in goods from China while we exported only 91 billion to them. That is nearly a 4 to 1 trade imbalance….

The Chinese people have become admirable competitors, but their hybrid Totalitarian-Capitalist government is not our friend. They don’t share our philosophies on human rights, labor rights, or geo-political issues, like containment of Iran’s nuclear ambitions. In fact, China is a major importer of Iranian oil, in opposition to U.S.-sponsored trade restrictions, and has probably received access to our recently downed drone aircraft as a reward.

While GOP candidates are preoccupied with Terrorism and Obamacare, the People’s Liberation Army has been quietly developing a new advanced stealth fighter, Predator-style drones, the first in a planned fleet of blue water aircraft carriers, an advanced rocket and space program, and a growing nuclear arsenal. Those cheap consumer products have turned China into a super power one purchase at a time. Every time an American patriot buys a Made-in-China product at Walmart, he or she is investing in China’s military expansion, which forces us to invest more in our military to counter the threat.

 

"Beyond Fuel" at the Space Coast Green Living Festival

Space Coast Green Living Festival

Green Living Festival

Follow LJF97 on Twitter Tweet I am presenting “Beyond Fuel: From Consuming Natural Resources to Harnessing Natural Processes,” a discussion of the hidden costs, or “economic externalities,” of nuclear power, coal, and oil, and the non-obvious benefits of wind, solar, marine hydro and efficiency at the Space Coast Green Living Festival, Cocoa Beach, Florida, Sept 17, 2011.

The festival  is sponsored by the Cocoa Beach Surfrider Foundation and the Sierra Club Turtle Coast Group. It will be at the Cocoa Beach Courtyard by Marriott.

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Clean Energy, Good Jobs, and a Vibrant Economy … But

 

Earth from Space, courtesy NASA (our tax dollars at work)

courtesy NASA (our tax dollars at work)

Follow LJF97 on Twitter  Tweet  It sounds too good to be true:

*   100 gigawatts of offshore wind, $300 Billion,
*   100 gw of landbased wind, $200 Billion,
*   75 gw of solar, $300 Billion,
*   75 gw of geothermal, $200 Billion.
*   200 gigawatt equivalents of efficiency – $200 Billion.
*   100 & Clean, Renewable, Sustaianble Energy: 1.2 Trillion.
*   2.7 Million New Jobs and a Healthy Economy: Priceless!

This is happening, slowly, inexorably, by the “invisible hand of the market.” But it will happen faster if the “invisible mind of the community” acts. This means the government!

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Earth Day, 2011, Where Are We?

Earth, from space, courtesy of the American taxpayer

Earth from Space, courtesy of the American taxpayer. Reto Stöckli, Nazmi El Saleous, and Marit Jentoft-Nilsen, NASA GSFC

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Earth Day, 2010, I looked to the future on Popular Logistics. In 2009, I wrote about water pollution and agricultural waste in the Chesapeake. Today I am looking at the present and recent past. While a comprehensive look at where we are can be found on the web pages of the World Watch Institute, the New York Times, and the World Factbook of the Central Intelligence Agency, I want to make a few points.

Our energy policy is “when you flip a switch, the juice gotta flow.” It ain’t magic. It’s engineering and classical physics, with an understanding of radioactive fission and decay and a profound lack of long term thinking. It ain’t magic, but it might as well be. But we really need to base our energy policy on an understanding of ecological economics and sustainability.

We’ve had a few problems with nuclear power and fossil fuel in the last few years. Yet, there’s some light on the horizon.

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21 Century Energy or Business As Usual?

NY Times Special (Business As Usual) Energy Section

Clifford Krauss’ “Can We Do Without the Mideast?”
sets the tone for the “Special Energy Section” in the NY Times, March 31, 2011. “The path to independence – or at least an end to dependence on the Mideast – could well be dirty, expensive and politically explosive.” Is this an April Fool’s Day joke? The path to sustainable energy requires vision and hard work. a solar array on every roof and insulation in every wall and every attic. It will be better for the economy, better for the environment, and better for ourselves, our children, and our grandchildren. Continue reading

Offshore Wind Energy – Mitigating climate change

Offshore Wind Energy: Its potential to mitigate climate change

Offshore Wind Turbine, sunrise.

Sunrise

(For Webinar Click Here) New England Faculty Colloquium: Climate Change, Policy, and Energy Solutions Wednesday, March 2, 2011 – 2:30 pm

James Manwell, U Mass Amherst, Director, Wind Energy Center, (Press Release: Renewable Energy Research Laboratory)

Wind power in the United States has grown from 1,800 MW in 1990 to 35,000 MW by the end 2009. And off-shore wind farms are planned from Virginia to Massachusetts.  The costs have dropped ten-fold.  Electricity from wind is now less expensive than electricity from coal and nuclear – with none of the environmental costs.

Wind and solar are the opposite of fossil fuels and nuclear. With fossil fuels and nuclear it is easy to regulate the electricity the plant produces, but the wastes can be a problem.  With wind and solar there is no waste, but we can not regulate the output. Or rather, we can easily turn it down, but we can’t turn it up.  If we are to shift to a clean, sustainable energy paradigm we need to develop a more flexible grid and other technologies for a combined cycle system. The  Wind Energy Center at University of Massachusetts, Amherst, is, in their words, “responding to the need for superior, cutting edge research solutions to these issues.”

For the Future

Arklow Bank Wind Turbines

Arklow Bank Wind Farm, offshore of Ireland. Copyright, C, GE Energy. Used with permission.

Conferences –

Academics – An MBA for Changing the Climate of Business (click here). Continue reading

Sustainability in Consumer Electronics

SONY EX 7

Apple Logo
Apple, Blackberry, Dell, HP, Lenovo, Motorola, Panasonic, Sony, Toshiba and other consumer electronics companies can be less unsustainable than their competitors and less unsustainable tomorrow than they are today. However, given:

  1. The state of the art in manufacturing,Blackberry
  2. Electronics are made with designs that are supplanted before they wear out, and
  3. Recycling consumer electronics is expensive and releases toxins,

the consumer electronics industry can not, almost by definition,  be “Sustainable.” For what they need to do, click beneath the fold.

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Sustainability and Carbon Sequestration

Abstract. By burning fossil fuels we have put 3.6 trillion tons of Carbon Dioxide, CO2 in the atmosphere1 in the last 200 years – most in the last 60. This has changed the concentration of atmospheric CO2 from 270 parts per Million, ppm, to 390 ppm, an increase of approximately 31%. This increase of atmospheric CO2 is resulting in changing precipitation and rising temperatures, from the equator to the poles.

The typical modern reductionist approach is to simplify the problem to develop a solution:

“Burning coal, oil, and natural gas puts CO2 into the atmosphere. All we need to do to solve the problem is modify the machines so they burn fossil fuel without releasing CO2 into the atmosphere. How do we do that? We should capture the carbon dioxide, and the arsenic, mercury, other heavy metals, radionucleotides, etc, and store it somewhere.”

But we need to remember that we are burning coal, oil, and natural gas for a reason: to generate heat, hot water, electricity and transportation. There are alternative energy technologies, including nuclear, solar, and wind.

Coal with Carbon Sequestration is estimated to cost $10 to $15 Billion per gigawatt, without considering the costs of mining, processing and transporting the coal, cleaning up after mining, and isolating the arsenicals, mercury, and radionucleotides released from burning coal.  Solar is estimated to cost $6.5 Billion per gigawatt – with no fuel and no wastes. Wind $2 to $3 Billion per gigawatt – with no fuel and no wastes.

We at Popular Logistics think, feel and believe that we need to replace coal with solar and wind immediately.

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Toyota Recall: Instructions and Observations

2009 Corolla Sedan

2009 Corolla Sedan

If your car is accelerating out of control, whether it’s a Toyota, a BMW, or any car,

  1. Put your foot on the brake – and press the brake with a steady pressure.
  2. Put the car in Neutral. (Just like manual tranmissions, automatic transmissions have a “Neutral” setting. You shouldn’t drive if you don’t know this.)
  3. Turn on the Hazard lights.
  4. Pull over.
  5. and Above All,Don’t Panic.

Putting the car in “Neutral” disengages the transmission from the accelerator, assuming there isn’t a transmission problem. Don’t turn off the engine: you will lose the ability to brake and steer. Don’t put the car in “Park.” It will slam to a halt, throw you and your passengers against the steering wheel or the windshield, damage the engine, and you will be rear-ended by the jackass tailgating you.

It also works regardless of what is causing the problem – and it might not be because of sticky accelerators. Writing in the LA Times, Jan 30, Ralph Vartabedian and Ken Benslinger, note that:

The pedal maker denies that its products are at fault. Some independent safety experts also are skeptical of Toyota’s explations. ‘We know this recall is a red herring,’ one says.

Federal vehicle safety records reviewed by The /LA/ Times also cast doubt on Toyota’s claims that sticky gas pedals were a significant factor in the growing reports of runaway vehicles. Of more than 2,000 motorist complaints of sudden acceleration in Toyota and Lexus vehicles over the last decade, just 5% blamed a sticking gas pedal, the analysis found.

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The Nine Principles of Sustainability

The Brundtland Commission defines sustainability as “Meeting the needs of the present without compromising the ability of future generations to meet their needs.” How do you do it? Harnessing processes, not consuming resources. (click here). In Making Sustainability Work, 2008. ISBN 9781906093051, Marc Epstein describes how to do it; the corporate structures needed.

We’ll get there, if the Earth holds out.  Continue reading

Obama In Strasbourg, On Sustainability

At the “Town Hall” meeting in Strasbourg, France, April 3, 2009,  (Washington Post, LA Times, NY Times, White House.gov, NY Times Video)   President Obama spoke intelligently and well. FRANCE NATO OBAMA SARKOZY

He summed up the challenges we face:

We also know that the pollution from cars in Boston or from factories in Beijing are melting the ice caps in the Arctic, and that that will disrupt weather patterns everywhere. The terrorists who struck in London and New York plotted in distant caves and simple apartments much closer to your home. And the reckless speculation of bankers that has now fueled a global economic downturn that’s inflicting pain on workers and families — is happening everywhere, all across the globe.

President Obama also made very strong statements on “Sustainability” and “Globalization.”

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Sustainability: Harnessing a Process

The classic definition of sustainability, “providing for society’s needs today without compromising society’s ability to meet those needs tomorrow” originated in the  Brundtland Report, 1987 and can be found quoted by the Canadian Lawyers Abroad, Genentech, and elsewhere.

The authors of the Brundtland Report must have been lawyers not engineers. Their definition is good, but abstract. When you ask the canonical engineering question: ‘How do we make it work?’ The answer is:

Sustainable systems harness a process, rather than consuming a resource. Solar panels transform the energy in sunlight. Wind turbines transform the kinetic energy in wind. Geothermal systems use the heat of the earth.

The sun will shine and the winds will blow regardless of the presence or absence of solar panels and wind turbines. And the core of the earth will stay hot for a very long time – on the order of five billion years.