We might say “the key to the future is a sustainable agricultural and economic system in which each member’s net negative carbon footprint, or their net incremental carbon cost is zero.”

Johnny Appleseed, on the other hand, would simply say just “Plant more trees, especially apple, grow more grains, vegetables, and roots like the groundnut.”

“And,” he might add, “do you really need to drive to the mall in a military transport vehicle?”