100 MPG Plug In Hybrid

100 MPG Plug In Electric Van

100 MPG Plug In Electric Van. Designed by Bright Automotive and Rocky Mountain Institute. Image Copyright (C) Rocky Mountain Institute.

Bright Automotive of Indiana is set to turn Rocky Mountain Institute’s lightweight, hyper-efficient vehicle concept into reality.

The start-up, which launched out of RMI in 2008, is unveiling the IDEA–a 100 mpg equivalent plug-in hybrid concept vehicle–in Washington DC. Bright expects to produce 50,000 IDEAs a year, by 2012 and to create over 5,000 jobs by 2013.  For more details go to Rocky Mountain Institute and Bright Automotive.

The best news since the Prius.

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