From the press release of the Royal College of Art :
A revolutionary new design for personal wind turbines wins top prize at the BSI Sustainability Design Awards 2007.
Ben Storan, a student graduating with an MA in Industrial Design Engineering from the Royal College of Art (RCA), has been working for the past year in conjunction with Imperial College to design an affordable personal wind turbine suited to the urban environment.
The result is a unique design which uses vertical, rather than traditional horizontal, rotation. This feature gives a slower rotational speed, which allows the turbine to capture more energy from turbulent air flow, common to urban environments. It also means quieter operation.
