“There’s no success like failure, and failure’s no success at all.”
– Bob Dylan, “Love Minus Zero, No Limit.”
Failure is not only an option; it is a fact of life. But giving up is not an option. When you’re ready to give up, it’s time to retire or better yet, go work for the competition. So understand that sometimes you will fail. And when you fail, try something else. Because failure to succeed, and then failure to try something else; that’s giving up.