Back in October, 2007, I wrote about the Toyota Prius and the GM Hummer in Prius v Hummer, the Battle for the Streets and the Prius v Hummer, the Battle for the Brains. (Spoiler alert – the Prius won). Now I’m thinking about Ford Motor Company. A few years back their tag line was “Ford Has A Better Idea.” That may not be the current tag line, but I think it is the case. I will go further and say that Ford is on the road to being Sustainable car company, and is a Value Investment.
While Toyota deserves credit for developing the hybrid- the Prius was introduced in 2000 – Ford has an extensive lineup of hybrids and is putting the EcoDrive – which boosts mileage by 20% – on vehicles, from small cars to the F150 truck. And 40% of the F150′s sold today are sold with the EcoDrive engine. Continue reading